There continues to be a great deal of confusion about what constitutes SEO and the delineation between SEO and pay per click. Many of the Denver auto repair dealers had participated in some pay per click programs-with mixed results. At the end of the day, they were most interested in how SEO could help them achieve a more prominent position in the searches and show up organically, or free, in the searches.
It was great meeting with these owners and discussing some of the fundamentals of good SEO including:
- Good site architecture
- Relevant and authoritative copy
- Incoming links that are relevant and authoritative
- Best blogging practices
- Using Social Media to drive traffic
If your associaton or meeting needs a SEO speaker who will teach your members the fundamentals of good SEO please feel free to call me at 303-619-8972